digital logo_digital_In_Situ in situ

In an environment where customers, consumers and visitors are ultra-­‐connected, digitalization of the location enables the different digital experiences rolled out by a brand or organisation to be linked and coherent in situ.

Digital in situ is an approach that increases the interactivity between a visitor, a location and its products, develops novel and participative experiences, generates traffic and sales leads, maximises the conversion rate and increases knowledge of the customer.

digital logo_digital_In_Situ in Situ, digital marketing in the final metres.

Download our brochure

Cover_PDF_InSitu_EN

 

Luxgateway S.A. designs, develops and animates the digital in situ ecosystem, which mixes relational marketing, experimental marketing and connected merchandising :

  • A UX Centric interface and customer experience design that encourages take up and recurrent use of the applications.
  • Collaborative solutions using multi­‐channel editing formats and tools integrating the ecosystem flow of players to provide a continuously renewed wealth of content.
  • Technical expertise that is oriented towards efficiency with an application development that guarantees operation with a high level of availability and scalability.
  • A “Lean & Learn” approach that continuously enhances the devices and develops their performance over time.

 

Expertise Activities

  • RETAIL & COMMERCE
  • LUXURY SECTOR
  • CULTURE & LEISURE
  • AUTOMOBILE
  • CITY & TERRITORIES

Digital Expertise

  • AMO DIGITAL IN SITU
  • UX DESIGN
  • GRAPHIC & MOTION DESIGN
  • DEVELOPMENT
  • WEBMARKETING
  • DIGITAL WATCH

Technologies

  • CMS Drupal.
  • UNITY 3D
  • HTML 5 & WEB GL
  • MOBILE SDK IOS & ANDROID
  • IBEACON – NFC/RFID – QRCODE
  • GEOLOC – GEOFENCING
  • PUSH NOTIFICATION

 

Consulting & Development

  • Project management assistance for the technical implementation of in situ digital ecosystems
  • Design and development of customized in situ digital devices
  • Design and development of real-time 3D virtual showrooms and spaces
  • Design and development of visual animation programmes (motion design & generative video)

Products & Solutions

  • Personal assistant oriented mobile application interacting with the other in situ digital channels (screens, wayfinders, iBeacon, nfc, rfid, indoor geolocation geofencing)
  • 3D & html 5 applications, tactile wayfinder, interactive showcase
  • Dynamic multilayer 3D players for digital screens and walls
  • Collaborative console for editing and programming multichannel content in situ

Assistance

  • Corrective and evolutive application maintenance
  • Delegated content editing
  • Webmarketing newsletter & e­‐mailing
  • Statistics reporting
  • Support, analysis and recommendations for the ongoing enhancement of the devices in operation

 

BGL-award-ICSC-actu1 BEAUGRENELLE IS AWARDED THE BEST EUROPEAN SHOPPING CENTRE!

Beaugrenelle receives the Best European Shopping Centre award in the « New developments large » category: a supreme recognition! This highly prestigious trophy is a diamond in the crown of Beaugrenelle, already a high-performing and award-winning destination.